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JK Moving Services, Only Washington Metro Company, Recognized Among the 2012 Rebrand 100 Global® Award Winners

May 24, 2012

Branding Work is Among World’s Most Effective Rebrands

Sterling, VA—March 22, 2012—JK Moving Services, a full-service moving company founded in 1981 and specializing in residential, commercial, and international moving and storage, is pleased to announce that it has been recognized as one of the 2012 REBRAND 100® Global Award winners, the only company in the Washington, D.C. region to receive the award. JK Moving received the honor as a result of the work of its branding agency, Grafik Marketing Communications. This award is the highest recognition for excelling in brand repositioning, and the 2012 winners represent companies from over 28 countries and 34 industries.

The rebrand of JK Moving encompasses an effort that that touched every facet of the brand from corporate positioning, to logo and visual identity, and every execution where the brand lives, from moving trucks to uniforms, and from corporate website to sales collateral.

“Grafik Marketing Communications armed themselves with solid research and customer testimonials before embarking on a year-long rebranding program for JK Moving,” said Charles Kuhn, Founder, President and CEO, JK Moving Services. “They rolled out a powerful corporate positioning that resonated with every division and facet of the company. The new tagline – what matters most® – is not just a marketing slogan but the way we do business.”

Each year, an international and multidisciplinary mix of industry experts convenes to jury this annual competition. They consider “before” and “after” representations of brand transformations with written summaries and supporting elements that showcase integration of social media and mobile engagement. JK Moving Services is among other notable companies awarded such as: One Foundation from Global Ethics Ltd, Pfizer, National Music Centre of Canada, Merck Millipore, and Cisco.

“It is gratifying to be among the nation’s most recognized branding establishments,” said Judy Kirpich, founder and CEO of Grafik, and the strategic lead of the JK Moving Services account. “We’ve spent a decade focusing on strategic branding. It informs everything we do.”


For over 30 years, JK Moving Services ( has provided local, long distance, and international relocation services to a variety of commercial, residential, and government clients. Headquartered in Sterling, Virginia, the company maintains a full-time, professionally trained staff of relocation and move management experts committed to providing the highest level of customer care.